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Job Title: Senior Manager, Marketing Analytics
Job Description:
·The Senior Manager will be a member of the online advertiser channel team and will provide analytical support for all facets of the online and direct business. ·The Senior Manager will oversee third-party data enhancements to the advertiser database, direct marketing modeling and reporting, and optimization modeling for key terms. He/She will lead data mining and database analysis to build robust systems and databases that are accurate, predictive and actionable. ·He/She will develop a strong working relationship with Business Planning, Business Information and the senior executive team to drive positive and profitable growth for the Company. ·He/She will continue to build a functional data mart/repository of critical sales and marketing data. ·Ensure that the sales and marketing data and client information is accurate, up-to-date, and fully leveraged. ·Develop methodologies that continuously analyze and test the sales and market efforts on an ongoing basis. ·Manage and develop a team of analysts Responsibilities: ·Develop actionable Insight across all advertiser segments. Be intimately familiar with Overture’s online advertiser base. ·Track the adoption and success of new products by the advertiser base. ·Develop analytical techniques that will take Overture to the next generation of insight. ·Leverage Company datamart to improve efficiency and effectiveness of acquisition and retention / development programs. ·Evaluate, understand and communicate online channel performance versus set goals. Overture is the world’s leading provider of Pay-For-Performance search on the Internet. We created the market for Pay-For-Performance search by redefining how businesses market online. We generate and distribute our editorially reviewed search results to an estimated 80% of all active, U.S. Internet users through our partnerships with sites such as MSN, Lycos and Yahoo!, making us the largest Pay-For-Performance search and advertising network on the Internet. Overture is publicly traded (NASDAQ: OVER) and experiencing rapid, profitable growth. We are seeking highly motivated individuals with the skills and confidence to be a part of a high-performance team in a rapidly changing business environment. Overture is based in Pasadena, California, with offices in New York, San Francisco, the United Kingdom, Germany, Ireland, South Korea and Japan. For more information, please visit www.overture.com

Wage Range:
Unspecified

Job Type: Full Time Employee

Company: Overture.com
Location: Pasadena, CA, USA

Resumes To: overture@pcnetsol.com


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